Belfast Telegraph

SPRING SUMMER 2011

1. What's your job?

I own my own boutique in Magherafelt — SJ Boutique.

2. Describe your personal style?

It depends on my mood, a bit mixed up I'd say, but I like to buy pieces I can wear time and time again.

3. What is your favourite trend this season?

Colour. The colour blocking trend is a bright and easy way to update your wardrobe. A key piece in a single, strong colour such as orange, red, emerald or fuchsia is all you need, or even try combining two blocks of colour in one outfit. Forget traditional ideas about colour co-ordination, this look breaks the rules and is brilliantly bold and confident.

4. What is your favourite piece in your wardrobe?

My Christian Louboutin heels.

5. Best bargain ever?

A Joseph coat from Brown Thomas, Dublin.

6. Most expensive purchase ever?

My Louis Vuitton shopper and scarf.

7. Favourite fashion/accessories shop in Northern Ireland?

My own shop, it's so tempting with new stock arriving daily! SJ Boutique definitely provides individuality for the fashion conscious and provides ladies with the opportunity to look gorgeous and stand out from the crowd.

8. Favourite city to shop?

I have to say NYC. I love it to pieces.

9. Best style tip you ever received?

Keep it simple

10. Own essential style rule?

Killer heels and dresses suit every occasion

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Fashion moodboard

West coast cooler fashion week

West Coast Cooler FASHIONWEEK is the jewel of Northern Ireland's social calendar. A heady mix of high-street, boutique and designer chic fashion, uber stylish shows,soirees & new season inspiration.To give you a flavour of things to come – and things to remember –check out our Be Catwalk Ready Moodboard, complete with style tips...

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Fashion week

How to pack a suitcase (as featured in local woman)

We've all experienced the sense of mild panic that comes when packing for a holiday. However, it does get easier. Now relax… deep breaths...

The fact is, whether you're being whisked away for a romantic long weekend or a fortnight in the sun, the principals of good holiday packing remain the same. Follow these simple guidelines for perfect holiday packing...

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Fashion week

SPRING SUMMER 2011

2011 is the year of colour. Colour blocking is back and it’s bright. If you are feeling brave and adventurous this season, why not try one of the hottest fashion trends around at the moment; colour blocking. Throw out all the normal rules we usually associate with coordinating colours, colour blocking involves using the most bright and vivid colours together to create a look which is confident and vivacious.

My top tip is: If the thought of clashing primary colours and acid brights together is a little daunting, introduce colour blocking into your wardrobe by mixing accessories and one bright item of clothing with some neutral shades. For example, team cream chinos with a red blouse and a colourful belt. Metallic accessories will also look fabulous with these shades.

The ‘Colour Blocking’ look has been widely seen on the catwalk by many top designers, and is a trend which has carried on and grown from last year. The SS11 Catwalks are bursting with bright shades as top designers plundered the paint box to build outfits in eye-popping hues and crazy colour combinations. The beauty of this trend, is that you can wear colours which you wouldn’t usually put together. There are no hard and fast rules, so colours which clash are perfect for colour blocking. You can even wear variations of two tones and mix together with another colour, although it is best to stick to no more than three colours. They can be bold, bright, clashing or complimentary colours, it doesn’t really ,matter as long as they are in blocks. A colour block outfit can consist of a piece of clothing with a colour block design or two different coloured pieces of clothing worn together or both.

Kate

For a subtle colour block outfit then you can layer muted or pastel shades of clothing. For a much bolder look colour block two or more bright colours. A fresh take on this trend is the combination of colour and neutral blocks. The colour blocking trend is a bright, easily achieved way of updating your wardrobe. Just pick a key piece in a single, strong colour – red, emerald, fuchsia, whatever you fancy. Or combine two blocks of colour in one outfit. Forget traditional ideas about colour co-ordination. This look breaks the rules and is brilliantly bold and confident. I am loving coral for spring. It’s a flattering shade whether you’re dark or fair and, worn as a block, it looks bang on trend for the new season. Keeping it simple is key. The colour block look stands alone. It works best without jewellery or details so keep your accessories to a minimum. If you want to nod to this trend without going all the way? Then accessories are what you need. A jewel coloured cardi or a wide, bright belt will lift your favourite black dress. Or add some zing to a single tone outfit with this tomato red patent tote. A blast of colour to brighten up anyone’s day! The only way to wear brights this season..

Fashion week

PRINCESS IN WAITING ‘KATE MIDDLETON’

Think elegant, modern and chic. Unlike the pretty but naïve 19 year old Diana, who married Prince Charles in the last Royal Wedding on July 29th, 1981, Kate Middleton is a mature young woman who already has her own sense of elegant, chic style. My column this month looks at what’s likely to be in demand if you want to emulate Kate Middleton’s unique look.

Kate Middleton’s Fashion Style

A quick look at Kate Middleton’s fashion style shows a beautiful young woman who dresses confi dently, with elegance and sophistication. Princess Catherine, as she will offi cially be known, likes both designer and high street fashion, in particular, the designer Daniella Issa Helayel, whose knee length dresses she has been wearing for the last 5 years. It was a blue Issa label dress she chose for the couple’s engagement announcement and that dress, together with high street copies, are fl ying off the shelves. Also in demand are chic feathered hats, slim pencil skirts, fi tted jackets and accessories like long socks and chunky leather belts, as seen in her sassy twist on traditional tweed. It’s not only her fashion sense young women are after – having my own hair styled last week in Magherafelt the hairdresser reported a vast number of people who were asking for, ‘The Kate Middleton cut’, a sexy, easyto- manage look, of long brown tumbling hair. And then of course, there’s the ring.

Kate

Engagement Ring

The engagement ring given to Kate Middleton by William on holiday in Kenya in October 2010, is Diana’s 18-carat sapphire and diamond engagement ring given to her by Prince Charles. William’s way of making sure his mother didn’t miss out on his big day. Sapphire and diamond rings have become so desirable, local jewellers and those farther afi eld are struggling to keep up with demand and every jellewers has their version of, ‘The Ring’. It is likely that any Kate Middleton fashion, whether it is clothes, accessories or jewellery, is sure to sell out almost as soon as it hits the shelves. It you were to sum up Kate Middleton’s personal style is would be a combination of demure and classically sexy. She has never worn overtly revealing clothes and has always kept her style feminine. Her outfi ts are neither frumpy nor overtly sexy. Since her engagement to Prince William, the fashion press has scrutinized Kate Middleton’s fashion sense. She is well-known for her love of Issa dresses, with their trademark designs embodying versatility and classic sex appeal. Therefore, on November 15, 2010, it was no surprise that is was Issa’s royal blue silk jersey wrap dress that was beamed around the world, showing off Kate’s style as sophisticated with a hint of sexiness. Her love of this classical look sees her embracing her slender willowy framed fi gure and dressing herself in what suits her as opposed to what is the ‘in look’ at the moment. Kate who currently does not have a stylist is smart with her styling. Depending in the occasion she carries column evening gowns with aplomb, and for partying or princess to be sways towards mini shift dresses. Kate also does hats rather well, her favourite being that of Philip Treacy. The announcement of Kate Middleton’s engagement to Prince William, currently second in line to the throne, will inevitably mean that the eyes of the fashion press will be on her. Such intense scrutiny is enough to make anyone run for the door, but whether she likes it or not, Kate Middleton is set to become the UK’s number 1 export in terms of global fashion.

Kate

Favourite Designers

Kate Middleton has proved that she is just as much at home in a Top Shop or Next number as a designer label. She shares this ability of mixing high-end with high street, with another global fashion icon, First Lady, Michelle Obama. After her marriage to Prince William it is inevitable that her style will evolve as she will have access to the best of the best in terms of designers. Speculation is already rife as to which designers will gain royal favour. According to the Daily Mail, Vogue magazine is predicting that Erdem, Preen, Alice Temperley, Julien MacDonald, Roksana Ilincic and William Tempest will be possible choices. Referring to her as the ”Queen of clean”, American designer Michael Kors told the Daily Mail that Kate Middleton was one of the women he would most like to dress.

THE Wedding Dress

With rumours awash in the fashion industry that Kate Middleton’s royal wedding dress will be made by Sarah Burton, all eyes were on the Alexander McQueen designer’s Winter 2011 ready-to-wear collection in Paris. Although Sarah Burton dismissed any speculation after the Paris show, there is no doubt that her stunning pieces are indeed fi t for a queen. Kate’s gown will be bespoke, but the very ‘bridal’ twist to her line provides some tempting possibilities for what our newest Royal will be wearing. Romantic, long white designs with beaded and feather detailing featured high neck-lines, but no sleeves in the collection that was aptly named ‘Ice Queen’. Kate will no doubt follow in the in the traditional footsteps of her predecessors and eschew spaghetti straps or bustier designs in favour of a more demure look.

 

Spring/Summer 2011

FASHION TIPS SPRING/SUMMER 2011 - Local Women FEB' 2011

So we’re not fully out of the winter season however with spring summer 2011 collections already hitting the boutiques now is the time for the forward looking fashionsita to prepare their shopping list for the must have key items in their spring summer wardrobe.

The Spring/Summer fashion season 2011 for women is characterised by a strong feminine vibe - elegance and glamour run throughout all the fashion trends for this season. This is a season of colour and revival, of beauty and glamour. This SS11 season will see period revivals for 70s glamour and sophisticated punk, biker chic and 1960s elegance.

The 70s revival has dresses in maxi, granny and halter-neck styles, draped and voluminous dresses slit high and cut low. Trousers are flaring and highwaisted. Jumpsuits are back. Accessories include floppy hats, bohemian beads and heels with everything - a revival of platforms and a re-working of the clog. Hotpants and thigh-high boots make a daring choice. Extreme high heels feature as a fashion cross-over item.

The trade shows were showcasing the fashion trends for next Autumn/Winter, and for all of you dying to know what’s coming… watch this space!

1960 chic features circle skirts, pencil skirts, leather skirts, and dresses - mid-length or below the knee. Dresses are sheath-like and fitted. It is very much a girly look - elegant, demure, with an underlying kittenish sex-appeal. The look is accessorized with gloves, kittenheels, pretty bows. This trend sees the blazer as a cross-over item. Biker-chic and punk have many points of cross-over - in both trousers are skinny cut, leather or denim and shorts also feature. The style point to remember with these is that the entire look must be built around a truly feminine vibe: nothing harsh or manly. Key fashion items will sport straps, studs and safety pins, killer-heels, buckles and boots, rips and ruffles.

There are a number of key items that can be adapted to any of these trends. Belts of all shapes and sizes - thin, thick and multiple - will adorn the different styles, adding layers of detail and sophistication. “Loungerie” (lingerie as outerwear) in camisoles, bodices, teddies: feature across the season to add expressions of feminine seduction In all trends fabrics and colours will be bold, beautiful and colourful. Sheer fabrics passing us by. I have put together the top ten items that every fashion lover should be adding to their SS11 must have list. I have to say not everything will be on our list (highwaisted flared trousers to mention one), but there are some fabulous trends that we will be sure to be investing in to ensure we look bang on trend in the coming months.

 

Lucy in LA

Lucy in la and sarah-jane boutique.

Sugahfix.com Lucy in La La Land - N.I.'s fashionista in LA! Tuesday, 15 March 2011 00:00

By Lucy Evanglista. (taken from www.lucyevangelista.com)

I was invited to the British Consulate on the Tuesday night is Los Angeles where British Consul-General Dame Barbara Hay gave a welcome speech. I needed a glam dress for the event and spotted lots of stunning dresses at Sarah-Jane Boutique in Magherafelt when I was filming the 'Can you keep a secret?' campaign. Mid Ulster ladies have a fashion gem right on their doorstep with SJ Boutique - and ladies - here's a fashion tip - it's well worth the trip if you're looking for something a little different for that wedding or special event!

I needed something sophistcated but with a little fashion edge - there were so many my head was turned but I chose this gorgeous pewter strapless dress with lots of detail on the skirt by Umesh - just to the knee - which fitted the bill perfectly. I got lots of compliments on my dress and a few admiring glances from LA fashionistas and it was great to be able say my dress was from an exclusive boutique in Magherafelt - I'd say that's a few points notched up for the style credentials of Northern Ireland!
A gal needs a little glitz for a red carpet look so I accessoried with jewellery from Miglio which I just love. http://www.faceofmiglio.co.uk I just wished I took camera just to show you the house! Interior heaven! Take a look at the pictures of Sugahfix.com

http://www.sugahfix.com/blogs/lucy-in-la-la-land/1655-lucy-in-la-la-land-nis-fashionista-in-la.html

Most Stylisg Fashion Outlet 2011

We won Most Stylish Fashion Outlet 2011!

Café Vaudeville was full of fashionistas last night as the winners of the Magners Light Style Awards 2011 were announced.

MOST STYLISH COUPLE - Gavin Millar & Rachael Singleton

Gavin is a freelance photographer (originally from Newtownabbey), and Rachael (originally from Dungannon), balances her career as an Environmental Law Adviser in the Public Sector with modeling.

MOST STYLISH MALE - Alan Simpson

Alan, who hails from Portrush, is best known for his afternoon show on BBC Radio Ulster.

MOST STYLISH STUDENT- Lisa Morrow

East Belfast student Lisa manages to simply ooze style while studying Marketing at the University of Ulster at Jordanstown.

MOST STYLISH BUSINESSMAN - Barry Parke

Barry, originally from Magherafelt, is Managing Director, ThePrintLab Ltd, Belfast. He currently lives in Holywood.

MOST STYLISH BUSINESSWOMAN - Kristin Aiken

Kristin is from Markethill and is Marketing Manager for Autoline in Newry.

MOST STYLISH SPORTS PERSON - Tiffany Brien, Sailor

As well as being one of our Olympic 2012 hopefuls, Tiffany who comes from Holywood, is a student of Sports Studies at Jordanstown.

MOST STYLISH SALON - Paul Meekin Partners Hair & Beauty, Belfast

MOST STYLISH FASHION OUTLET - Sarah-Jane Boutique, Magherafelt

MOST STYLISH BAR - Gillies Bar & Grill, Galgorm Resort & Spa, Ballymena

MOST STYLISH CLUB - Sense Nightclub at the Glenavon House Hotel, Cookstown

MOST STYLISH RESTAURANT - Hill Street Brasserie, Belfast

Winter Tips

Fashion Tips Winter 2010/11.

With winter creeping up on us quickly and with Christmas around the corner, the shops are packed with chunky knits, coats and boots. What to stock up on is a question that springs to mind! Autumn Winter 2011 is a season of chic contrasts, from clean cut and classic minimalism to decadent detailing and rich sumptuous textures. When it comes to fashion, every season brings a wide range of new possibilities for every taste, personality and style. Among so many different chic and timeless trends, inspired by the '50s and '70s, and more modern approaches, it is so easy to find one style to suit you.

With trends changing season after season deciding what to buy becomes a rather more difficult decision. You want to be trendy and stylish but has it become more of a challenge?? Fabulous faux furs, long chunky knits, statement jewellery pieces, figure flattering leggings and oh-so-sexy over-the-knee boots are the must have fashion trends this winter season. While you may not be keen on pulling all these trends together as one; consider updating your winter wardrobe by investing in one or two of these gorgeous 2011 winter fashion trends. The key to winter 2011 is picking up a number of pieces which keep you staying warm, whilst ‘in style’.

Here are some of my Fashion tips for winter 2011:

It is already known the fact that camel is the It-color of the season. Warm caramel, or beige shades bring a classically chic refinement to any "undefined" outfit. In order to complete a camel elegant look, add accessories in contrasting tones, such as browns or black. A camel overcoat or cape is the perfect choice for a classy and sophisticated look.

It is true that we are used to wear breezy, ruffled dresses during hot summer days. However, you should know that these are not suitable only for the warmer season, but they can be worn with thigh high boots and shiny opaque tights for a stylish winter 2011 chic style.

Since sequins are so “in” this season, for a night out you can literally shine in this season’s most sexy and beautiful dress. Sequins covered dresses can be ‘blinged’ up for evening with heels and a clutch bag, and worn during the day with a chunky knit cover up and long flat knee length boots.

Capri pants are a smart investment for winter 2011. There are so many different styles and colours, but the hottest seems to be black satin capris teamed with a shirt, worn with heels or boots for a more everyday look. The '70s made a strong comeback this season. More specifically the high-waisted flare pants a chic choice for a casual, daytime look, but also for an event that requires something more formal and elegant, such as a night out.

Faux fur is one of the hottest fabrics this season and designers simply love it. You can enrich any outfit with a furry jacket, accessories and even skirts.

Nothing says cozy like a luxurious long chunky knit sweater. Chunky knits are so versatile for winter 2011, being very stylish, practical and offering maximum coziness. Create an uber-stylish look by wearing an off-the-shoulder chunky knit sweater with a pair of leggings and over-the-knee boots, or try wearing a long bold coloured cashmere sweater with a pair of black leather pants and high-heel lace up ankle boots. Or for a more special and fresh appearance, you can match chunky knitted items with furry boots. Faux fur, of course!

Belts are a must-have and a hot accessory this season. For a cool effect wear two belts at the same time. Wear a belt over furry coats, "undefined" leather jackets, or for more elegant twist, a broad belt around a winter overcoat.

Faux fur is one of the hottest fabrics this season and all the designers simply love it. You can enrich any outfit with a furry jacket, accessories and even skirts, for both a daytime and evening party look. Create a fun and flirty look with stunning faux furs in gorgeous animal prints. Who needs the real thing (and really, who wants them anyway?). Faux fur is a fashion statement in itself. Look for vests, jackets and boots vamped up in cool and quirky animal patterns.

Looking for a winter coat that generates plenty of attention from other fashion divas? Then wear a winter coat in a stunning design with gorgeous embellished details such as flirty ruffles, bell sleeves, a belted waist and crisp collar. Sexy winter coat fashion trends for 2010/2011 include bold colours, animal prints and feminine embellished details. Look for women’s winter coats designed with simple capped sleeves, sleek linear lines or feminine ruffled collars. Bold colours, fun animal prints and creative designs are a great way to create a unique and stunning style throughout the fall and winter months.

And lastly, what every girl needs…. A handbag. In style for Winter 2011 are chunky leather handbags in browns, cappuccino or black. Every Fashionista requires a large shopper, where a girl on the town or a yummy mummy, a large bags is the way to go.

So to recap…. When it comes to creating chic winter style it is important to stick with what works for you. Instead of combining all of the coolest fashion trends together into one outfit, try adding one or two fashion pieces to your current wardrobe and simply mix and match. This is not only a great cost saving strategy but also a great way to naturally update your current wardrobe.

Nominated for ‘The Most Stylish Fashion Outlet’.

Nominated for ‘The Most Stylish Fashion Outlet’.

Sarah-Jane Boutique is the stunning new luxury fashion boutique opened right in the centre of Magherafelt.

This gorgeous boutique is a must see. The chic interior provides stylish surroundings for any fashionista to ‘shop til she drops’.

Nominated for ‘The Most Stylish Fashion Outlet’ in the forthcoming Magners Light Style Awards, SJ showcases some of the very best European Designers alongside International Brands exclusive to Ireland.

The boutique provides individuality for the fashion conscious. This mixed with established labels gives ladies the opportunity to look gorgeous and stand out from the crowd.

Customer satisfaction is a top priority with staff, with each customer being provided with an exceptional level of customer service ensuring their individual needs are met.

SJ Boutique has recently launched their new and exciting website which will keep customers up to date with the latest fashion trends, new labels arriving and events being hosted by the boutique.

To find out more check out their web page sarah-jane-boutique.com or you can follow Sarah-Jane Boutique on facebook.com/sarahjaneboutique.

Fashion week

Sparkles and shimmer summed up the catwalk collection from Sarah-Jane Boutique of Magherafelt.

A silver satin fringe gown from Umesh was a highlight of a show that featured sought-after names including Xenia Designs, Shulami and Canadian designer Joseph Ribkoff.

Texture and embellishment played a key role, in velvets, silk and lace, as did the baroque, romantic look, with sparkly evening and cocktail dresses offering a touch of high-octane glamour.

The little black dress also shone supreme, proving that this classic wardrobe staple will never go out of fashion.

A wool short sleeve coat and red dress from Spanish label BDBA provided the perfect day wear option, while on-trend evening metallics were provided in a silver dress from Xenia Design and a black and gold dress from Jovanna of London. Joseph Ribkoff's black and silver stripped shirt was teamed with chic Gustav tuxedo pants and a rich purple velvet dress with embellishments was a stand-out piece from Shulami.

By Andrea McVeigh.

Fashion week

SJ Boutique attends the Belfast Fashion Week

Now a staple on the city’s events calendar, West Coast Cooler FASHIONWEEK is an integral part of Belfast’s busy shopping and fashion scene. Always fresh, new and exciting, the event provides an inexpensive night out to thousands of fashion fans each season, and this October audience members will not be disappointed, as the runway shows move to a dedicated new space at the Europa FASHIONWEEK centre in Glengall Street. But before that, the opening night will kick off the jam-packed schedule with an edgy, underground car park show in Victoria Square on Wednesday 13 October, where every audience member will have a front row view of the steel runway which will snake its way around the car park.

 

Featuring the latest collections from House of Fraser, Cruise, Urban Outfitters, Ted Baker and Reiss, among others, the Victoria Square show once again provides another ‘first’ for the city by the event’s creative team. The catwalk then moves to the Europa FASHIONWEEK centre in Glengall Street where a night of designer shows follows, with Una Rodden and Alan Beattie among those showcasing, as well as the region’s top boutiques such as Silk in Newry, SarahJane Boutique in Magherafelt, The Boudoir Dungannon and Candy Plum in Hillsborough. The high street night on Thursday 15 October will showcase a mixture of stores – from French Connection and Karen Millen to Lipsy, Wonderbra, M&S and Hot Diamonds. The wonderful catwalk finale on Saturday 16th will feature a ‘Love it Light’ student design competition sponsored by Diet Coke as well as a selection from Westfield CastleCourt stores including Dorothy Perkins, New Look and Miss Selfridge.

Director Cathy Martin said: “I never get bored of fashion, and never want any of our audience members to get bored of FASHIONWEEK, so we brainstorm every season to come up with new ideas and fresh locations. The car park idea is very urban, very edgy and very cool. And speaking of cool, anyone worried about the temperature in the car park can rest assured that it is really quite warm under there! Also, the new location for the main catwalk shows in Glengall Street is superb, as our growing audiences prefer larger venues with plenty of space to mingle and watch the shows. I’m particularly looking forward to the Diet Coke design competition winner’s outfits on Saturday as well as the menswear from stores such as Blue Inc in CastleCourt, with plenty of eye candy for the girls!”

For the first time, FASHIONWEEK will add to its master class series with a model industry master class including top experts from the industry in Ireland as well as special guest, stylist Grace Woodward, who is a judge on popular TV show Britain’s Next Top Model. Taking place on Saturday 16 October, this one day course will allow participants to walk away with portfolio shots by top fashion photographer Khara Pringle as well as learning about how to get on in the industry – how to pose, how to walk, how to manage portfolios and how to stand out at castings.  One lucky girl on the day will be chosen to model in the finale show, giving her a once in a lifetime opportunity to kick start her career. But all bookings include a ticket to the finale show, so everyone will get to soak up the atmosphere.

Rounding off the schedule is the now popular Style Sunday event, which will take place in James Street South restaurant on Sunday 17 October and support charity Mencap. The chic event, which is sponsored by Vodafone, will see style experts - including designer Una Rodden and stylist Stephen Mageean from Cruise in Victoria Square - team up with make up artist Paddy McGurgan and experts from Boots, who are the beauty partner for the five day event, to take an up close and personal look at the trends for the season between courses. They’ll also take questions and are available for one-to-one sessions on the day. Bookings for this three course luncheon by Great British Menu chef Niall McKenna can be made directly at the restaurant on 02890434310.

Speaking at the launch, sponsor Karen Anderson from West Coast Cooler said: “Our association with FASHIONWEEK is now in its fifth year, proving that the event is a perfect match for the West Coast Cooler brand.  We are delighted to be involved in the partnership which continues evolving and growing from strength to strength as demonstrated by the ever-varied and even more exciting schedule this season! And with a refreshing West Coast Cooler to start the shows, audience members at any of the events over the five days will not be disappointed - it’s the perfect accessory to this fabulous fashion event!”

The full show schedule, design competition and master class information are available online at HYPERLINK "http://www.belfastfashionweek.com/" www.belfastfashionweek.com along with details of this season’s trends plus links to all participant retailers and sponsors. Catwalk tickets, which cost £12.00, are available from the Belfast Welcome Centre on 02890246609 or via the website. Ticket price includes a fabulous Boots goodie bag and a refreshing West Coast Cooler.

www.belfastfashionweek.com

Opening Night

The Secret was revealed at the Grand Opening of
SJ Boutique, Broad Street, Magherafelt of Thursday
evening past.

Approx 200 Fashionistas attended the champagne reception on Thursday evening. Proprietor Sarah-Jane Knox was delighted with the turn out on the evening, and say business has been good over the past number of days with people travelling from as far as Donegal and Belfast to shop.

The boutique showcases some of the very best European Designers alongside International Brands exclusive to Ireland. SJ Boutique caters for those seeking everyday wear and occasion wear.

What to wear for Autum Winter 2010/11 was on the agenda on Thursday evening and SJ was on hand to give advice:

"Having been to London, Paris and New York the question really is, 'Whats Haute this season?' As usual with winter there is a lot of black, but this year there a big baroque romantic vibe, with rich reds, clarets, navey, orange, camel, soft grey and of course whites. The romantic feels continues through the fabrics with velvet, lace, sheer and sexy silk. This seasons must have are knee length dresses along with opaque tights or leggings, capes, ruffles and 40's style swing jackets and dresses."

Sarah-Jane's change of Career was also a point for discussion on Thursday evening. Having previously worked in the Banking Industry going into retail is a complete change but the lady herself says, 'I have always wanted to have my own ladies clothes shop and now my dream has become reality. I love fashion and clothes, so it makes sense. You need to be happy in what you do. For me having the shop is about living and working in Magherafelt, and hopefully bringing more business to the the town for all the retailers. It is about working together and making Magherafelt a town that people will travel to and shop in. Magherafelt has so much to offer!'

With new stock arriving weekly Sarah-Jane hopes to provide her clients a winter wardrobe to die for. SJ Boutique definitely provides individuality for the fashion conscious, and provides ladies with the opportunity to look gorgeous and stand out from the crowd.

To find out more check out the web page www.sarah-jane-boutique.com or follow on Facebook.